General Vending - Our results are a not random success



Since the ’70s, General Vending S.p.A. is a leading company in the Vending business thanks to its proven experience in selling Vending machines, snacks, coffee, hot and cold drinks, and providing tailored assistance to its customers. Drawing on its long experience, General Vending offers an innovative and complete service of sales, after-sales, technical advice and training, which you can rely on for a steady growth in the Vending business.


For more than fifty years, General Vending has been supporting the work of Vending operators with the strength of its experience, making it much easier, safer and up to date.

From Vending Service to General Vending S.r.l.

Vending Service was founded in 1974 thanks to an innovative vision of the Vending market in Italy by the founding members. The company, from the provinces of Varese and Como, has progressively been expanding its business and its area of ​​influence in the North of Italy and in 1984 Vending Service became General Vending S.r.l.

The ’90s

The long, solid relationship with Lavazza has begun and General Vending’s exponential growth has continued: in 1995 the branch in Turin was founded for the market of Piedmont, Liguria and Valle d’Aosta. In 1997 General Vending became a S.p.A. and in 2002, thanks to its excellent performance, it was counted among the “500 best” companies by the business daily “Il Sole 24 Ore“.

The 2000s

The branch General Vending Romania was founded in 2007 in Bucharest and in the last years, exclusive distribution sites were created in Germany, the Republic of Moldova, Spain and Croatia. The birth of the foreign branches had a strategic importance to General Vending because it represented a step forward towards a more widespread presence, even outside the national borders.

From 2010 to date

In the last years, General Vending has further developed its business entering the Retail channel, in order to meet the needs of coffee shops and private consumers.

This choice takes into account two main factors: the first is that different Vending operators decided to diversify their business, by opening points of sales intended to intercept the private consumer, while the second one was the growing spread of pods and capsules in the family environment, which led to the opening of a certain number of “Coffee shops” by users that in the past were not familiar with such business.

The expansion in the Retail channel was further consolidated in the years following the Covid-19 emergency and allowed the company not only to diversify its business, but also to offer a complete sales and assistance service to Coffee Shops and e-commerce.